Introduction to Affiliate Marketing or Performance Marketing

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Affiliate marketing is a far better way to make some money on the internet. you do it properly; you can easily make extra money compared to your regular offline job.

Introduction to Affiliate Marketing: What Is It?

Affiliate marketing Software is a performance-based promotional activity to gain maximum exposure or leads. It is a marketing type that rewards affiliates or publishers for driving visitors or customer to the merchant’s website. The five main players associated with each other for performing a pre-defined and confirmed action are the merchant or advertiser, the network, the publisher or affiliate, the marketing agency, and the customer.

In a typical scenario, the publisher promotes a merchant’s offer on its affiliate website in the form of a banner, static link, discount code, or product feed. A potential customer clicks on an affiliate website and then the affiliate redirects the customer to the retailer’s website to make the purchase and the affiliate receives a commission for the conducted sale.


Affiliates or publishers are individuals, companies, or groups of people with an affiliate website. They drive traffic to their website and then send customers to the merchant’s website.


The merchant or advertiser with an online store is the entity that is selling the product or service.


An affiliate network is a technology provider, which works as a central communication hub between the publisher and the merchant. A network provides tracking, invoicing, affiliate recruitment, reporting, and technical services.

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